Nowadays, everyone is looking to improve their relationship with customers. And SMS marketing has proved to be one of the better ways to do it. One interesting study suggests that 98% of all SMS messages are read in the first seven minutes, and those engage numbers don’t exist in any other communication channel.
If you’re interested in how to improve your marketing strategy using SMS, we’ve got you covered. Here, we’ll mention a few ways to drive your engagement and convert your potential clients.
Grow the List of Your Subscribers
Marketing strategists often make some of the worst SMS messaging mistakes in the first’s months of their campaigns. One of them is not spending enough time on growing the list of their subscribers. If you consider the engagement rate, you should always prioritize SMS marketing over anything else at one point.
Since it’s important to get people’s permission to send them messages, it will take some time to get people on board with your concept. Make sure not to be too aggressive and give people enough space to decide without feeling pressured into something.
Create Promotions and Special Offers
Now that you’ve got subscribers, it’s time to give them value, and one of the best ways to do it is through promotions. Before you start sending codes for deals, make sure everyone is aware that that’s what they’ll get. Also, make sure to have original and exclusive offers since once you lose your subscribers’ trust, it will take a lot of time to get it back.
Some marketers know that treating your subscribers like the important people in the world is good for earning trust and getting them interested in what you’re offering.
You can build your promotions around important dates or even select a day of the week when it’s time or special discounts or coupons. As long as you create a system that delivers, stick to it for a while. Later, you can start changing some of its basics to ensure your subscribers are still with you.
Create a Routine and Deliver
When you’re starting, it’s hard to find a balance on how often you should send messages. In some cases, once a week is enough, while for another age group, once a day is an ideal pace. A non-profit might send messages once a month and have more sales than sending messages every day.
Remember that you’ll lose all your subscribers sooner than you think should you decide to go from once a week to daily messages. Ideally, you should send a message where you’ll state how often you’ll text everyone. That way, nobody would feel overwhelmed by the abundance of your messages in their inbox every week.
Find a Reliable Software
If you don’t want to send thousands of SMS messages, you need a good SMS API that allows you to send thousands of messages from your computer. On https://messente.com/products/global-sms-api, you’ll find out more about setting up your platform and how to successfully reach all your subscribers. With an API with low latency and high delivery, it will be simple to implement SMS strategy in any marketing plan.
Looking at your data is the best way to see whether what you’re doing creates visible results or not. While some markets are receptive to this type of campaign, others find it intrusive, which only means that you ought to reiterate your approach.
Pay close attention to any responses, analyze demographics so that every future campaign becomes better than the last one.
Always Incorporate a Call to Action
Much like any newsletter or a sales page, a clear Call-to-Action should be an integral part of every message you send out. When you start writing the body of the message, don’t forget to formulate everything to lead to CTA. Feel free to use phrases like “Reply to Enter” or “Visit (page link),” even “Show This To Your Friend.”
It’s important to use a link shortener when sending hyperlinks as it will enable you to save a lot of characters in the text and track engagement rates with more success.
Take The Next Step
Now that you’re aware of the important strategies you should implement in your SMS marketing, you’ll be off to a fresh start. Make a long list of your subscribers to start sending them the best offers you can find and earn their trust.
By following our advice, you’ll bypass the roadblocks that every first-time marketer has to face. With this know-how, you’ll feel more confident to create new concepts in SMS marketing and make great results.